Jim Beam White Label

We're going retro with a little classic Jim Beam White Label.  I have to admit until I met my husband, I had no idea that Beam made anything other than this bourbon.  Having previously tried the green label, I was looking forward to trying the original.

As always, the smell is the first thing I check out in any beverage.  For this Jim Beam, it has a great scent that says that you don't have to ask what you're drinking; you know it's a bourbon.

This shows you from the first sip that it's a "real" bourbon.  By that I mean that it has a kick that reminds you of why this is a classic, especially for warming you up.  It is sweet on the front and quickly opens into a strong rye overtone.  That "just right" burn slides across the tongue and right down the throat. The finish is strong and doesn't diminish with the drinking, but it does mellow nicely.

It has a great character all it's own, and it's easy to see why it holds up well in mixers.  I would recommend revisiting this again or trying it for the first time.

LB's Rating: 7 out of 10